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  • Get Better SEO Results with Keyword Research

    Get Better Results with Keyword Research

     keyword research

    Keyword research remains one of the most important aspects of SEO, especially for onsite optimization. There are plenty of write-ups on Web saying that keyword usage has dropped from the radar a long time ago, but this is simply not true. Google will always use keywords to identify potential pages to surface.

    But the keywords are just one part of the equation: the page itself where the content has been posted has to satisfy the requirements of the search engine before being included in the top 10 results for example  Carousel, and other new devices being used by Google to provide the fastest and most accurate results to users.

    Ultimately, Google’s aim is to become the most indispensible search engine on the planet (as if it already isn’t). Google’s AI has also been developing in the direction of seamless integration with voice assisted technologies, which means Google is now prioritizing content that can provide quick and accurate solutions to natural language queries coming from voice assisted devices like Alexa and of course, its own Google Assistant app, which provides natural language communication via tablets and mobile phones.


    Researching for ecommerce

     Image result for ecommerce

    If you have an ecommerce platform, it can  be daunting in the beginning to find the right keywords, mainly because you’re dealing with a lot of competition and the type of content that you have (product listings, descriptions, and the like) do not align with the type of content normally found in blogs and other reading-heavy platforms.

    There are two main ways to go about it: by fanning out on your own, with your goals in mind or two, you can take a look at your closest competition just to see how they have been developing their websites for ecommerce. There is absolutely not thing wrong with peeking at the competition, because the competition is probably also scoping you out.

    How do you approach keyword volume?

     keyword volume

    Search volume is simply the average number of searches for a particular longtail keyword per month. There are many tools that you can use online that will give you a bird’s eye view of how search terms are faring.

    When scoping out keyword volume, what you need to look at are exact matches that you think will benefit your current campaign. When there are exact matches with good search volume, expect that there will be plenty of competition.

    So set your expectations for ranking for specific keywords with the level of competitiveness in a given space. Essentially the goal is to become the domain authority for the topics and keywords twill benefit your business.

    A general rule of thumb is to never disregard keywords even if the search volume is below 500. If there are even 25 to 100 people using the keywords, use them. Ranking for highly competitive keywords is going to be challenging to say the least, so it makes plenty of sense to sweep the less competitive ones instead.


    How difficult is it to rank?

    keywords difficulty

    Unless there is a deluge of relevant traffic because all your content is going viral all the time, the effort to become the very top authority for a topic will take some time. Domain authority will determine a large part of how Google will be surfacing search results.

    Backlinks are a great measure of authoritativeness in a market, and automated tools can measure the backlink authority of your competition to reveal how they’ve risen to the top. The great think about backlink analysis is you can take a look at all the websites that are contributing to the authoritativeness of your competition and you can definitely try to get backlinks from these same platforms.

    The difficulty to become the domain authority in a specific niche or space increases as the general competitiveness for the keyword increases. General domain authority is computed by logarithmic scales, so that means search engines will be looking at data from a span of time instead of snapshots of what your website is right now.


    How does search relevance play into keyword research?

     keyword relevance

    In the beginning, it’s going to be tempting to go after every keyword that you can find that might potentially bring thousands of visitors to your website.

    However, search relevance is going to be a big issue down the road because if you target keywords that are not really associated with what your website is all about, users are going to bounce fast, and this will likely have a huge impact on your page ranking because dwell time is a big factor.

    Google likes it when people stay on a webpage they found after clicking any of the links on the search results. Extended dwell times say that users like what they see on your website, and they find the page or content useful.

    Which pages should be prioritized with SEO?

     webpage priority

    If you are running an ecommerce operation, you have to pay close attention to how your home page and individual product pages are optimized individually. Keyword research has to be spot on, and the product pages should not lag behind the homepage in terms of optimization.

    Elements like image titles, alt tags – these all contribute to page relevance for particular search terms. And let’s not forget: Google is also looking if you regularly update your blog posts, where you can add industry or market-specific news to show people that you are firmly connected with your market.

    News is news, and even if the views are low, the presence of this all-important content means your website is being updated frequently with relevant, fresh, and updated content, in addition to the updated product pages.

    How do you know if your strategy is working?

    traffic increase

    As with all things SEO, you need to go back to data and monitor the exact impact of what you’re doing by using software. Rank tracking features of online software can show you how your page and content are faring with regard to the competition. You can also head over to the Google Search Console and use the free service there to monitor your traffic and the state of your referrals.

    The Performance Report created by the Google Search Console is definitely a good reference to find out what keywords you are beginning to rank for and how your content fares against the others. Remember to manually add the different keywords that you want to study. You can also take a look at the keyword suggestions given by the Console.

    It would be best to check the Performance Report as regularly as you can so you can find out if your relevance is rising or dropping. If you begin seeing a drop in traffic or referrals, you can definitely act in time to make sure that your website will not suffer from any mistakes in the on-page optimization.

    After getting all the data about your website, it’s time to take a peek at your competition through the analytics tools that you are using for your own website. The idea here is you are going to try to attract some of their traffic using viable keywords just to find out if your website can be more competitive in the short term and long term.



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