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  • Get Better SEO Results with Keyword Research

    Get Better Results with Keyword Research

     keyword research

    Keyword research remains one of the most important aspects of SEO, especially for onsite optimization. There are plenty of write-ups on Web saying that keyword usage has dropped from the radar a long time ago, but this is simply not true. Google will always use keywords to identify potential pages to surface.

    But the keywords are just one part of the equation: the page itself where the content has been posted has to satisfy the requirements of the search engine before being included in the top 10 results for example  Carousel, and other new devices being used by Google to provide the fastest and most accurate results to users.

    Ultimately, Google’s aim is to become the most indispensible search engine on the planet (as if it already isn’t). Google’s AI has also been developing in the direction of seamless integration with voice assisted technologies, which means Google is now prioritizing content that can provide quick and accurate solutions to natural language queries coming from voice assisted devices like Alexa and of course, its own Google Assistant app, which provides natural language communication via tablets and mobile phones.


    Researching for ecommerce

     Image result for ecommerce

    If you have an ecommerce platform, it can  be daunting in the beginning to find the right keywords, mainly because you’re dealing with a lot of competition and the type of content that you have (product listings, descriptions, and the like) do not align with the type of content normally found in blogs and other reading-heavy platforms.

    There are two main ways to go about it: by fanning out on your own, with your goals in mind or two, you can take a look at your closest competition just to see how they have been developing their websites for ecommerce. There is absolutely not thing wrong with peeking at the competition, because the competition is probably also scoping you out.

    How do you approach keyword volume?

     keyword volume

    Search volume is simply the average number of searches for a particular longtail keyword per month. There are many tools that you can use online that will give you a bird’s eye view of how search terms are faring.

    When scoping out keyword volume, what you need to look at are exact matches that you think will benefit your current campaign. When there are exact matches with good search volume, expect that there will be plenty of competition.

    So set your expectations for ranking for specific keywords with the level of competitiveness in a given space. Essentially the goal is to become the domain authority for the topics and keywords twill benefit your business.

    A general rule of thumb is to never disregard keywords even if the search volume is below 500. If there are even 25 to 100 people using the keywords, use them. Ranking for highly competitive keywords is going to be challenging to say the least, so it makes plenty of sense to sweep the less competitive ones instead.


    How difficult is it to rank?

    keywords difficulty

    Unless there is a deluge of relevant traffic because all your content is going viral all the time, the effort to become the very top authority for a topic will take some time. Domain authority will determine a large part of how Google will be surfacing search results.

    Backlinks are a great measure of authoritativeness in a market, and automated tools can measure the backlink authority of your competition to reveal how they’ve risen to the top. The great think about backlink analysis is you can take a look at all the websites that are contributing to the authoritativeness of your competition and you can definitely try to get backlinks from these same platforms.

    The difficulty to become the domain authority in a specific niche or space increases as the general competitiveness for the keyword increases. General domain authority is computed by logarithmic scales, so that means search engines will be looking at data from a span of time instead of snapshots of what your website is right now.


    How does search relevance play into keyword research?

     keyword relevance

    In the beginning, it’s going to be tempting to go after every keyword that you can find that might potentially bring thousands of visitors to your website.

    However, search relevance is going to be a big issue down the road because if you target keywords that are not really associated with what your website is all about, users are going to bounce fast, and this will likely have a huge impact on your page ranking because dwell time is a big factor.

    Google likes it when people stay on a webpage they found after clicking any of the links on the search results. Extended dwell times say that users like what they see on your website, and they find the page or content useful.

    Which pages should be prioritized with SEO?

     webpage priority

    If you are running an ecommerce operation, you have to pay close attention to how your home page and individual product pages are optimized individually. Keyword research has to be spot on, and the product pages should not lag behind the homepage in terms of optimization.

    Elements like image titles, alt tags – these all contribute to page relevance for particular search terms. And let’s not forget: Google is also looking if you regularly update your blog posts, where you can add industry or market-specific news to show people that you are firmly connected with your market.

    News is news, and even if the views are low, the presence of this all-important content means your website is being updated frequently with relevant, fresh, and updated content, in addition to the updated product pages.

    How do you know if your strategy is working?

    traffic increase

    As with all things SEO, you need to go back to data and monitor the exact impact of what you’re doing by using software. Rank tracking features of online software can show you how your page and content are faring with regard to the competition. You can also head over to the Google Search Console and use the free service there to monitor your traffic and the state of your referrals.

    The Performance Report created by the Google Search Console is definitely a good reference to find out what keywords you are beginning to rank for and how your content fares against the others. Remember to manually add the different keywords that you want to study. You can also take a look at the keyword suggestions given by the Console.

    It would be best to check the Performance Report as regularly as you can so you can find out if your relevance is rising or dropping. If you begin seeing a drop in traffic or referrals, you can definitely act in time to make sure that your website will not suffer from any mistakes in the on-page optimization.

    After getting all the data about your website, it’s time to take a peek at your competition through the analytics tools that you are using for your own website. The idea here is you are going to try to attract some of their traffic using viable keywords just to find out if your website can be more competitive in the short term and long term.





    A speaker knows it is his job to inform an audience about a certain topic, entertain them to help drive home the topic effortlessly, and inspire them to take action in order to achieve a common purpose. A good keynote speaker, however, not only does his job well, but also applies these seven important ideas:

    Stay Grounded

    Motivational-SpeakerA good speaker knows he has no need of selling himself to his audience or to the event organizer. The fact that he was hired to give a keynote speech is enough to let his listeners know that he is the right person to inform and entertain them. Having said that, the speaker should focus instead on doing what he was called in to do, and that is to sell the theme of the event.

    Knowledge Is Power

    Knowing beforehand the details of the event where he is invited to give a talk is another thing that a good speaker does not forget to do. He makes it a point to communicate with the event organizer, making sure that he is armed with as much information as he could possibly gather on the audience he will be addressing his speech to. This knowledge will serve the speaker well in knowing how to spark his audience’s interest, create the needed rapport to engage them in the discussion that will follow, and prompt them to take up on his call to actions.

    Lighten Up

    A great speech can inspire an audience to solve problems, as well as to reach a common goal. Still, any speech could use a good amount of humor. A good keynote speaker always remembers though, that inappropriate humor, even when used in a corporate event held in a relaxed setting, is still unacceptable.

    Know When Enough Is Enough

    Giving the audience too much information does not leave them in awe of the speaker’s broad knowledge on a certain topic; it actually makes them feel confused and bored. A good speaker knows enough that complicated presentations should be done away with, and that it is best to let his carefully crafted words do the work for him.

    Variety Is the Spice of Life

    Another thing that a good keynote speaker knows is that although certain topics may call for lengthy talks, others could require only short discourses; what really matters is that he paces his speech well for the benefit of his audience. He understands that painstakingly fleshing out the topic at hand will bore his audience, while a hurried pace only leaves them too tired to participate in the group discussion that he incorporates in his talk.

    Keep It Real

    Motivational SpeakerA good speaker knows that the secret to being successful in his job of engaging his audience is to make a connection with them, and this can be achieved by making them feel that he is someone who can be trusted. The speaker is able to do just that by sharing a part of his self to his audience – letting them in on his past struggles, present successes, as well as his personal opinions.

    Keep It Simple

    A good speaker understands this one thing: he is only as good as his ability to make his audience leave the event, with a common purpose of putting into action the ideas he has conveyed to them. He is able to accomplish this by following this tried-and-tested method when speaking to his audience:

    1) inform them beforehand about the topic of his speech;

    2) discuss the said topic with them; and

    3) explain everything he has discussed with them.

    The entire audience leaves the event unified for a single purpose, all thanks to a good keynote speaker who did a great job.


    A great way for the keynote speaker to introduce the books he has written on the various topics that he has given speeches on. Making a positive impact through public speaking is the main purpose of the motivational speakers.


  • Funeral Homes and Cemeteries: Knowing the Difference


    There are some people who think funeral homes and cemeteries are the same but this is far from the truth. These are words that people left by their loved ones have to deal with. When a person dies, a funeral home will prepare the corpse for burial and assist the family in organizing funeral services. Afterwards, the body shall be taken to a private or public cemetery for the burial service.


    Dead people are buried in a small area of land called a cemetery. There are cemeteries that are privately owned by a company, community, family or organization and only their workers, members and relatives can be buried there. There are also public cemeteries that are owned by the state and anybody can be buried there as long as they pay the necessary fees.

    The corpse is put inside a casket chosen by the family or provided by funeral homes. This casket shall then be buried in the designated area of the cemetery. The piece of land in a cemetery should have a mark that distinguishes it to be a burial ground. The owner of this area can only use it for burial purposes. He or she can use flowers, markers or headstone on the grave.

    A funeral director runs the funeral services and he deals with clients and helps facilitate the proceedings. He can offer suggestions to the family of the deceased regarding the date of the viewing and the funeral service. He also prepares the deceased for burial and puts the body inside the casket. In the funeral home, he will set up a viewing room where the casket shall be placed.

    The funeral director can give a suggestion as to where the deceased shall be buried, what headstone to use, which funeral song and music to be played and how the video presentation should be done if there is one. He will also set the tone for family and friends of the deceased and display a supportive, understanding and patient attitude to the family.

    When choosing among funeral homes, there are certain things to remember. First, you need to have the budget for this as the services offered can be expensive. To be able to lower the costs, do not be pressured to pay for services that you do not need. For example, you should get quotes from different homes and then choose one which fits your budget and at the same time provides all the basic necessities.

    FUNERALAnother thing to remember is that the deceased will not need embalming if you wish to bury it within a couple of days. Many people prefer not to have their loved-one embalmed, especially when they see what this process entails. It is the process of removing all the body from the body.
    Be aware that bodies cannot be preserved by sealed caskets so the additional cost is really not worth it. However, there are families who want to give the best to their deceased loved one so they buy the best casket they can afford. Ask your funeral director if it is alright to bring your own casket, especially if you can get one at a cheaper price. A good casket is less than $600.

    Funeral parlours offer packages so check them all to get the one that fits your needs. If you are really on a tight budget, you may plan and have your own services. However, this will entail hard work and it will not give you time to mourn for your loved-one.

    If you really want to get the services of funeral homes, you can check out funeral societies and memorials as they can recommend affordable and reputable funeral services.



    Author Bio
    If you want to buy funeral and also get all details about funeral homes and cemeteries deference. Visit this site for more information. There are a lot of options for families who opt for cremation.

  • The Callaway Golf Foundation’s Culture of Pay It Forward


    Callaway golf Company’s pursuit of excellence can only be paralleled by their quest to create healthy communities for their stakeholders. Founded by the late Ely Callaway, the Callaway golf Foundation focuses on support programs that improve lives and communities. It also allows its employees to be more involved and gives them the chance to fulfill their social responsibilities.

    Callaway Golf

    Callaway golf Foundation’s excellent track record is a proof to the many activity that it spearheads, which is aligned to their mission of helping the less fortunate. With these activities, the company is able to use golf as a means of touching lives.

    Pro Kids Golf Academy and Learning Center

    Pro Kids Golf Academy and Learning Center, or the PKGA, was founded in 1984. Its mission is to use golf to challenge inner-city youth to excel in life through various programs that promote education, teach life skills and values and develop their characters. With the North County Learning Center in Oceanside, California, Pro Kids aims to provide golf and life skills instruction to children aging from 7 to 17.

    The Southern California Golf Foundation

    The Callaway Foundation proudly supports the Southern California Golf Association Youth on Course program. By making golf accessible and affordable to the youth, the foundation aims to shift the youth’s focus from drugs and other vices to golf.
    Challenged Athletes, Inc.

    The Challenged Athletes Foundation or CAF sees the greatness of athletes with physical challenges and supports their aspirations by giving grants for their training, equipment and other needs. For the foundation, disabilities are only challenges and with a little help, these athletes can overcome them and reach their dreams.

    Callaway Golf Foundation Women’s Cancer Initiative

    The Callaway Foundation is a proud supporter of the Entertainment Industry’s Foundation on Women’s Cancer Programs. Through its donation totaling to $2 million, the Callaway Golf Foundation Women’s Cancer Initiative or CGFWCI showed its commitment in finding a breakthrough for ovarian cancer treatment and early detection.

    Employee Matching Gift Program

    The Employee Matching Gift Program empowers employees to give back to the community. By matching individual gifts given by employees with a qualified nonprofit organization, the Callaway Foundation makes sure that these gifts reach the person that will best benefit from it.

    Dollars for Doers Program

    In line with its aim to empower their employees to help others, the Callaway Foundation created the Dollars for Doers program, which recognizes employees who volunteer for their community. By giving 25 hours of their own time to qualified nonprofit organizations, employees, through the Callaway Foundation and the Dollars for Doers Program, can give cash grants and donations to these organizations.

    Scholarship Program

    The Scholarship Program seeks to help excellent students who need financial assistance through higher education. True to its goals of providing the youth with the help they need to succeed in life, the foundation selects its recipients who show the most promise. Applications can be done online, and are only available for students who meet the criteria set by the foundation, one of which is that the student should be the child of an employee working in the company.

    Callaway Golf ballEly Callaway’s success is not only attributed to his keen eye for business opportunities, but also for his penchant for choosing the best employees to work for him. He nurtures this relationship by rewarding employees and what better way to reward employees than by helping their children while allowing them to help others in return. By creating this concept of paying it forward, the company fulfills its social responsibilities while promoting a good working environment at the same time.

    Ely Callaway’s tombstone reads, “He considers himself lucky in all aspects of life”, and through the company, he wishes to make other people feel as lucky as he is in all aspects of their lives. His legacy not only transcends in the quality of clubs and balls that his company makes, but more so in the lives that his company has touched and will touch in the future.

  • Success of your online business depends on your SEO strategy

    When you are in business regardless of what industry you are in, it is important to be update with the news as well as how you can contribute to society. With this in mind, you will be able to adjust to the things that are currently trendy and provide people the things they are interested in. However, regardless of what the news and society suggests, there are certain things that need to be applied in order to become successful in online business.

    The success of an online business depends on the online marketing strategy it has. It should be effective Success of online businessenough not just in increasing your site traffic but also in converting those traffic into sales. Keep in mind that in some cases, gaining site visitors is not enough if you are looking to make your online business a hit to the online news and society.

    The best thing you can do in order to be successful in your online venture is to hire a reputable SEO Company to do the job for you. Online businesses need to gain traffic first by increasing their online visibility. Therefore, highly effective SEO strategies must be implemented and this is the first thing you should look for when choosing the right SEO Company to hire. Their ability to rank your site on a certain targeted keyword must also be considered. The most important keywords are those that will help you gain the attention of the people online who are interested with your business. Through this, the online visibility of your site towards the people who are actually looking for the products you offer can increase and your brand can become a hit to society and to the online news as well.

    The company of your choice must be able to improve the functionality of your site on each aspect which in turn leads to user registrations, subscriptions, email sign ups, sales or whatever it is that your site is made for. The site must be able to accommodate the visitors it can gain so your reputation on the online reviews, news and society will not be in jeopardy.

    Effective SEO StrategyGaining a targeted traffic is vital and it can be done by applying highly efficient SEO strategies that will help you gain site visitors that are actually interested about your site and the things it offer. Remember that a traffic that is not targeted will not help you achieve your end goal.

    Right SEO Company will develop your site and each of its important sections. They can improve your navigation in order for your site to become more user-friendly. This is crucial since you can easily get the clicks you want if the visitors are able to find them without much hassle. They can also create a more organized version of your site which will look more professional and trustworthy in the eyes of your potential clients.

    It is a requirement to improve your pages so they can be more engaging to the people who will visit it. You pages should have good contents and graphics which will stir up the interest of the potential clients. This element is what helps in grasping those traffic and guiding them towards the end goal and this directly affects not just the popularity and reputation of your online business but also its success.

    This is how an online business can become a buzz to the online news, stir up the interest of the society and have the leading edge on the industry it is in.

  • 7 ways to make your news site stand out

    engagingPeople love reading the news – good or bad. We usually start the day reading about the society we live in. Some prefer to have the printed version while others read online news either on their mobile phones, tablets, laptops, or other electronic devices. Unlike the printed version, online news sites have a lot to offer for the readers. It contains not only today’s news but also news published weeks or months ago. It’s important for a news site to also provide great content to draw more readers in.

    There are six tips to follow to make your own news site (just in case you want to build something like what we have here) stand out from the crowd. Whatever your goals are, follow these tips to maximize your website’s potential:

    Publish informative news about the society in general. Although there are readers who prefer bizarre news, most of the today’s readers would want to read something that concerns them, or something that they can relate to. Write more news about the society to get the reader’s interest and to attract more readers to your website.

    Don’t just publish news articles. Experiment with other medium. This is an important element for conversion optimization. Make sure they are engaging. You can have a video or a graphic on there, but it needs to draw the visitors in. Do not make it too difficult to navigate because this will confuse and frustrate people. If it is simple and your action goal is clear, your conversions will be higher. There are many companies that can help you produce engaging videos that will attract more readers. Graphic designers can also help you with images that will catch the attention of any reader.

    Make sure the website is professionally designed and easy to navigate. Your readers won’t be coming back if your site is confusing. Make sure the news articles are easy to find and readable. The font style should not look too fancy. Avoid having small font sizes as well.

    Choose a niche. If you’re concentrated on a particular niche, you would be able to master it. It won’t do you good to write about different news topics. Just write about what you’re good at or what you’re really knowledgeable about.

    Build a following by maximizing social media. Make sure every article can be shared, commented on, or emailed. This would encourage more unique visitors to the site. One important thing: make sure you also respond to your readers if they post a comment on a news article. Interaction is important in building relationships with your readers.

    Like a search engine, make sure your news site also has a search button. Provide tags on every article to make searches more efficient. A search button would also allow a user to look for a particular news article. That way she would not need to keep browsing through articles which is a hassle. Your news website should make searching efficient for the reader to save them more time.

    Provide a “subscribe to website” page. To keep your readers, ask them to subscribe to your news website for them to get fresh news delivered straight to their inboxes. The good thing about having this page is you are able to send special offers to your readers. If you want to monetize your news site, figure out a way to make a reader subscribe to your site.

    Last but not least, the tone or your articles should be conversational. Do your best to avoid trying to be too opinionated. It might annoy more readers (as many bloggers learned firsthand). Just try to be neutral. And one more important thing to remember: make sure the news are interesting enough to hook readers in.

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