Callaway golf Company’s pursuit of excellence can only be paralleled by their quest to create healthy communities for their stakeholders. Founded by the late Ely Callaway, the Callaway golf Foundation focuses on support programs that improve lives and communities. It also allows its employees to be more involved and gives them the chance to fulfill their social responsibilities.
Callaway golf Foundation’s excellent track record is a proof to the many activity that it spearheads, which is aligned to their mission of helping the less fortunate. With these activities, the company is able to use golf as a means of touching lives.
Pro Kids Golf Academy and Learning Center
Pro Kids Golf Academy and Learning Center, or the PKGA, was founded in 1984. Its mission is to use golf to challenge inner-city youth to excel in life through various programs that promote education, teach life skills and values and develop their characters. With the North County Learning Center in Oceanside, California, Pro Kids aims to provide golf and life skills instruction to children aging from 7 to 17.
The Southern California Golf Foundation
The Callaway Foundation proudly supports the Southern California Golf Association Youth on Course program. By making golf accessible and affordable to the youth, the foundation aims to shift the youth’s focus from drugs and other vices to golf.
Challenged Athletes, Inc.
The Challenged Athletes Foundation or CAF sees the greatness of athletes with physical challenges and supports their aspirations by giving grants for their training, equipment and other needs. For the foundation, disabilities are only challenges and with a little help, these athletes can overcome them and reach their dreams.
Callaway Golf Foundation Women’s Cancer Initiative
The Callaway Foundation is a proud supporter of the Entertainment Industry’s Foundation on Women’s Cancer Programs. Through its donation totaling to $2 million, the Callaway Golf Foundation Women’s Cancer Initiative or CGFWCI showed its commitment in finding a breakthrough for ovarian cancer treatment and early detection.
Employee Matching Gift Program
The Employee Matching Gift Program empowers employees to give back to the community. By matching individual gifts given by employees with a qualified nonprofit organization, the Callaway Foundation makes sure that these gifts reach the person that will best benefit from it.
Dollars for Doers Program
In line with its aim to empower their employees to help others, the Callaway Foundation created the Dollars for Doers program, which recognizes employees who volunteer for their community. By giving 25 hours of their own time to qualified nonprofit organizations, employees, through the Callaway Foundation and the Dollars for Doers Program, can give cash grants and donations to these organizations.
The Scholarship Program seeks to help excellent students who need financial assistance through higher education. True to its goals of providing the youth with the help they need to succeed in life, the foundation selects its recipients who show the most promise. Applications can be done online, and are only available for students who meet the criteria set by the foundation, one of which is that the student should be the child of an employee working in the company.
Ely Callaway’s success is not only attributed to his keen eye for business opportunities, but also for his penchant for choosing the best employees to work for him. He nurtures this relationship by rewarding employees and what better way to reward employees than by helping their children while allowing them to help others in return. By creating this concept of paying it forward, the company fulfills its social responsibilities while promoting a good working environment at the same time.
Ely Callaway’s tombstone reads, “He considers himself lucky in all aspects of life”, and through the company, he wishes to make other people feel as lucky as he is in all aspects of their lives. His legacy not only transcends in the quality of clubs and balls that his company makes, but more so in the lives that his company has touched and will touch in the future.
When you are in business regardless of what industry you are in, it is important to be update with the news as well as how you can contribute to society. With this in mind, you will be able to adjust to the things that are currently trendy and provide people the things they are interested in. However, regardless of what the news and society suggests, there are certain things that need to be applied in order to become successful in online business.
The success of an online business depends on the online marketing strategy it has. It should be effective enough not just in increasing your site traffic but also in converting those traffic into sales. Keep in mind that in some cases, gaining site visitors is not enough if you are looking to make your online business a hit to the online news and society.
The best thing you can do in order to be successful in your online venture is to hire a reputable SEO Company to do the job for you. Online businesses need to gain traffic first by increasing their online visibility. Therefore, highly effective SEO strategies must be implemented and this is the first thing you should look for when choosing the right SEO Company to hire. Their ability to rank your site on a certain targeted keyword must also be considered. The most important keywords are those that will help you gain the attention of the people online who are interested with your business. Through this, the online visibility of your site towards the people who are actually looking for the products you offer can increase and your brand can become a hit to society and to the online news as well.
The company of your choice must be able to improve the functionality of your site on each aspect which in turn leads to user registrations, subscriptions, email sign ups, sales or whatever it is that your site is made for. The site must be able to accommodate the visitors it can gain so your reputation on the online reviews, news and society will not be in jeopardy.
Gaining a targeted traffic is vital and it can be done by applying highly efficient SEO strategies that will help you gain site visitors that are actually interested about your site and the things it offer. Remember that a traffic that is not targeted will not help you achieve your end goal.
Right SEO Company will develop your site and each of its important sections. They can improve your navigation in order for your site to become more user-friendly. This is crucial since you can easily get the clicks you want if the visitors are able to find them without much hassle. They can also create a more organized version of your site which will look more professional and trustworthy in the eyes of your potential clients.
It is a requirement to improve your pages so they can be more engaging to the people who will visit it. You pages should have good contents and graphics which will stir up the interest of the potential clients. This element is what helps in grasping those traffic and guiding them towards the end goal and this directly affects not just the popularity and reputation of your online business but also its success.
This is how an online business can become a buzz to the online news, stir up the interest of the society and have the leading edge on the industry it is in.
People love reading the news – good or bad. We usually start the day reading about the society we live in. Some prefer to have the printed version while others read online news either on their mobile phones, tablets, laptops, or other electronic devices. Unlike the printed version, online news sites have a lot to offer for the readers. It contains not only today’s news but also news published weeks or months ago. It’s important for a news site to also provide great content to draw more readers in.
There are six tips to follow to make your own news site (just in case you want to build something like what we have here) stand out from the crowd. Whatever your goals are, follow these tips to maximize your website’s potential:
Publish informative news about the society in general. Although there are readers who prefer bizarre news, most of the today’s readers would want to read something that concerns them, or something that they can relate to. Write more news about the society to get the reader’s interest and to attract more readers to your website.
Don’t just publish news articles. Experiment with other medium. This is an important element for conversion optimization. Make sure they are engaging. You can have a video or a graphic on there, but it needs to draw the visitors in. Do not make it too difficult to navigate because this will confuse and frustrate people. If it is simple and your action goal is clear, your conversions will be higher. There are many companies that can help you produce engaging videos that will attract more readers. Graphic designers can also help you with images that will catch the attention of any reader.
Make sure the website is professionally designed and easy to navigate. Your readers won’t be coming back if your site is confusing. Make sure the news articles are easy to find and readable. The font style should not look too fancy. Avoid having small font sizes as well.
Choose a niche. If you’re concentrated on a particular niche, you would be able to master it. It won’t do you good to write about different news topics. Just write about what you’re good at or what you’re really knowledgeable about.
Build a following by maximizing social media. Make sure every article can be shared, commented on, or emailed. This would encourage more unique visitors to the site. One important thing: make sure you also respond to your readers if they post a comment on a news article. Interaction is important in building relationships with your readers.
Like a search engine, make sure your news site also has a search button. Provide tags on every article to make searches more efficient. A search button would also allow a user to look for a particular news article. That way she would not need to keep browsing through articles which is a hassle. Your news website should make searching efficient for the reader to save them more time.
Provide a “subscribe to website” page. To keep your readers, ask them to subscribe to your news website for them to get fresh news delivered straight to their inboxes. The good thing about having this page is you are able to send special offers to your readers. If you want to monetize your news site, figure out a way to make a reader subscribe to your site.
Last but not least, the tone or your articles should be conversational. Do your best to avoid trying to be too opinionated. It might annoy more readers (as many bloggers learned firsthand). Just try to be neutral. And one more important thing to remember: make sure the news are interesting enough to hook readers in.